Shopping malls have displays that are located at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. Many are two, three, or four-sided units that can contain store directories and are back-lit for added visibility. Some copy rotates to provide eye-catching movement. Programmable video and digital displays are available in some markets.

Murals are also available in selected shopping malls.

Primary Uses

Used to reach shoppers with spending on their minds and for branding. Advertisers include national and regional accounts as well as companies whose products or services are sold in the mall.


Available in thousands of malls throughout the US, Canada, Puerto Rico, and Mexico.

Research/Market Information

Audience delivery information and other research data available from sellers.

Method of Purchase

Purchased in GRP programs rotated in four-week intervals throughout a market. Some available for sale individually.

Billboard Specifications

Free-Standing Units
  • Overall Size: 50” H x 40” W
  • Copy Area: 48 3/4” H x 38 3/4” W
 Mall Murals
  • Consult sellers.
Bulletin graphic
Shelter-Sized Units
  • Overall Size: 69” H x 47” W
  • Copy Area: 67” H x 46” W


May use full range of colors and photographic reproduction. Where applicable, design should consider vertical format for best visual communications. Important to consider effect of backlighting.



Consult seller for specific requirements.

Printing Stock

Electronic – 2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.

Photographic – Kodak Duratrans


Specify fade-proof inks.


Scaled 1/4” to 1” or full-sized digital output resolution 300 dpi.


Produced in one section only.


Ten to 15 percent per month of posting.