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OutdoorAds is a full-service outdoor advertising agency with over 25 years experience helping advertising agencies and companies execute successful out-of-home advertising campaigns. This requires a lot of work that some advertising companies don't have the resources to do. That is why OutdoorAds is here. We can help any advertising agency or company in the United States with their billboard advertising or any other out-of-home advertising campaign.
15 May 2015

OOH Advertising Up 4.7% in Q1 2015

No Comments Billboards, Biz Talk, Out-of-Home Advertising, Outdoor Ads

2015 1st Quarter Revenues Up for Out-of-Home Advertising

Out-of-home advertising revenue rose 4.7% in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America, Washington, D.C..

The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media. The OAAA does not distinguish between OOH and DOOH, nor offer a breakdown of figures between the two.

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories,” says Nancy Fletcher, OAAA president & CEO. “OOH also significantly outperformed the GDP, beating it by over four percentage points.”

Read more

07 Jun 2013

Fake Outdoor Advertising Campaign

Comments Off Billboards, Blog, Out-of-Home Advertising, Uncategorized

Have you noticed a billboard asking you to choose George Bush or Barrack Obama for the new face of Mount Rushmore?  You might have guessed it was fake, but many Americans expressed their opinions by casting a vote online.

This social experiment’s intention was not to gauge the popularity of each president.  Rather, it was a test campaign which measured consumer responses to out-of-home advertising.  Although the campaign existed in only four cities throughout four weeks, the survey generated almost 18,000 user sessions, proving that people really do pay attention to out-of-home advertising.

Read more about this campaign here.

03 Jun 2013

Out-of-Home Ads Reach 3 in 4 American Adults

Comments Off Uncategorized

 

Kevin Hanson, with OutdoorAds, finds the latest Arbitron Study relevant for any business looking to validate adding outdoor advertisement to a marketing plan.  Whether eating at an advertised restaurant, shopping at an advertised store, or visiting an advertised website, among other businesses’ advertisements, the study reveals that 84% of Americans riding or driving in vehicles notice billboards.

The article also explains that more than half of responding consumers admit to making important purchasing decisions while away from home, providing an opportunity for billboards and other outdoor advertisements to make an impact during these “crucial decision-making times”.

Click here to learn more about this study.

28 May 2013

The Science Behind the Art of Outdoor

Comments Off Blog, Digital Billboards, Out-of-Home Advertising, Uncategorized

A recent study, “The Science behind the Art of Outdoor” provided insight to the impact digital outdoor advertising has on has on consumers’ likelihood to purchase.  Neuroscientists measured the brain responses of over one hundred consumers as they interacted with billboards around West London.  In short, they found that people have more positive emotional reactions to advertisements that are BIG and in a unique location, utilize dynamic digital imagery, and display energetic creativity.  Read more about this study here.

20 May 2013

Effective Out-of-Home Advertising

Comments Off Billboards, Creative, Out-of-Home Advertising

Kevin Hanson loves the creative genius of Out-of-Home advertising. This puts the axiom of 7 words or less to the challenge.

An insecticide company ccalled ORPHEA created a billboard or rather a bug-trap to show the effectiveness of their product. Click the link to read the article and view a video.

http://www.theawsc.com/2013/05/14/who-says-you-cant-do-something-new-with-billboards/