Have you noticed a billboard asking you to choose George Bush or Barrack Obama for the new face of Mount Rushmore? You might have guessed it was fake, but many Americans expressed their opinions by casting a vote online.
This social experiment’s intention was not to gauge the popularity of each president. Rather, it was a test campaign which measured consumer responses to out-of-home advertising. Although the campaign existed in only four cities throughout four weeks, the survey generated almost 18,000 user sessions, proving that people really do pay attention to out-of-home advertising.
Read more about this campaign here.